Corriere del Ticino and Giornale del Popolo launch self-promotion campaign
As announced in December, Corriere del Ticino and Giornale del Popolo will go into self-marketing on April 1. From this date, MediaTI Marketing, a subsidiary of Corriere del Ticino, will be responsible for market cultivation and no longer Publicitas.
"New challenges in the advertising markets, stronger market presence and proximity, greater flexibility and the creation of multi-media solutions for advertising clients, advertising and media agencies have prompted the largest private media company in Ticino to take this step," says Simone Bianchi, General Director of MediaTI Marketing.
"We are starting this new era with a lot of respect but also with great determination and joy, and we will do everything we can to make access to our media as easy as possible for the national advertising market," says Moreno Cavaliere, delegate and responsible for the new marketing tasks of Corriere del Ticino Plus (Corriere del Ticino and Giornale del Popolo) in the national advertising market.
With its print, TV, radio and online media, the Corriere del Ticino Group covers the entire media diversity of the canton of Ticino as a leader.
