Thjnk puts feet on the radio for Ochsner Sport
As part of the current radio campaign by Thjnk Zurich for Ochsner Sport's ski boot fitting service, feet are staged in their struggle for survival.
If your ski boots don't fit, winter sports can quickly turn into a nightmare. Especially for the feet. In a radio campaign, Ochsner Sport is therefore making tortured feet the main characters - and promoting its own ski boot fitting service.
The feet are in a critical survival situation in each of the spots. One of them is struggling with the consequences of an ill-fitting ski boot and is fighting for air, support or consciousness. The other foot supports him as best it can.
Technically, the dialog is enhanced by a special stereo mix. The left foot can only be heard on the left, the right foot only on the right. In total, the campaign consists of four spots on four different ski boot problems. The radio campaign can be heard throughout German-speaking Switzerland and in selected Ochsner Sport stores.
Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Johannes Gorsboth (Text), Andrea Bison (GF Consulting), Andrea Häfliger (Consulting), Gordon Nemitz (GF Strategy). External partners: Jingle Jungle.
