Repositioning Sky as the "Home Of The New Walking Dead"
"The Walking Dead: Dead City" and other spin-offs of the post-apocalyptic drama series are broadcast exclusively on Sky Show in Switzerland. Neu has implemented various communication measures for this.
The agency implemented trailers and OOH communication as well as other measures. There are clear signs of wear and tear on some of the OOH posters, as if the zombies from The Walking Dead universe had attacked them.
A "walker countdown" on social media also drew attention to the start of "Dead City" - every day from a different location in Switzerland. And Reto Hanselmann's Halloween party "Season of the Witch" also created a great atmosphere for the series: visitors could have their picture taken in front of a special "Dead City" backdrop, and there was also horror-themed popcorn.
"The Walking Dead: Dead City" has been available on Sky since mid-October. From December 8, "The Walking Dead: Daryl Dixon" will also be shown, for which further measures are planned.
Customer: Sky. Responsible agency: New.
