Mainland for St.Gallen Sports Office: Campaign in jersey style
To mark the 50th anniversary of the St.Gallen Sports Office, Festland has created a campaign focusing on a clothing collection.
The St.Gallen Sports Office has been getting the city moving since 1973. With a wide range of activities for athletes and anyone who wants to become one. To mark its anniversary, St.Gallen is probably the first city in Switzerland to launch its own leisure collection. It was conceived and designed by Festland.
The centerpiece of the launch campaign is a brand film in collaboration with Nektar, which will also be used on social media and digital billboards. The entire collection will also be showcased on posters.50 years ago, the city of St.Gallen launched its sports promotion program. To mark the occasion, Festland designed a slightly different anniversary campaign. The focus is on the limited "Sportstadt" leisure collection with hoodies, shirts and accessories. In addition to the label and a social media, DOOH and poster campaign, Festland also designed all items of clothing and the landing page www.sportstadt.ch.
The mainland creatives were inspired by the genre of sports lettering. These have a typical, recognizable style, especially on football club shirts.
Responsible agency: Mainland AG. Responsible at the City of St.Gallen: Alexander Linder, Head of Sports Office; Roman Bottlang, Head of Marketing and Events, Sports Office; Linda Graber, Project Manager, Sports Office. Photography and film production: Nektar.
