Publicis and Swica make health the main thing again
With its proven claim "Because health is everything," Swica has long emphasized the importance of health. The current 360-degree campaign from Publicis focuses on individual health. And the important question of when health became a secondary matter.
When did sports cars become more important than sports, selfies more important than self-care, and followers more important than real friends? When did we start finding everything else more important than our own health? The questions posed in the current Swica campaign are intended to make us think. They focus on all forms of health - physical, mental and social.
As part of the campaign, health insurer Swica takes a clear role: "Your health. Our main concern." This attitude is intended to raise awareness of health in all its facets and finally put it back in first place.
Customer focused approach
The questions asked in the campaign reflect the authentic experiences of customers and illustrate the commitment to the well-being of the insured.
Matthias Koller, CEO of Publicis Zurich, is very pleased about the client win and the new campaign: "We have worked hard to be allowed to work for and with Swica and are now hugely excited about the first campaign. And I am convinced that many viewers will answer one or the other question with 'yes, that's actually true'".
Credo is more than just advertising
Swica implements its campaign slogan in everyday life with a wide range of support services that go beyond traditional insurance benefits. The Benevita app's health coaching or the santé24 telemedical consultation are just two of many examples that are also communicated under the campaign umbrella.
A campaign as broad as the target group
Since February 2023, Publicis Zurich has been Swica's new lead agency and is responsible for the large-scale campaign, which has been on display throughout Switzerland since the end of August and will be played out on various channels over several weeks until the end of November.
The TV spot, which brings together all aspects of health in 30 seconds, and various channel-specific online measures kick off the campaign. Various OOH and DOOH implementations have also been live since Monday. Thus, a campaign has been created that is as holistic as its health support.
Responsible at Swica: Reto Dahinden (CEO), Joy Müller (Head of Market Department, Member of the Executive Board), Maria Porsche (Head of Marketing, Member of the Executive Board), Helena Gubernale (Head of Online Marketing), Romano Sartori (Head of Dialog Marketing), Gabriela Chinazzo (Marketing Automation Expert), Giovanna Oezdemir (Responsible for Brand Management), Florence Schelling (Online Marketing Specialist), Astrid Hagena (Brand Strategy & Campaign Specialist). Responsible at Publicis Zurich: Rob Hartmann (Executive Creative Director), Christine Hansjosten (Creative Director), Sebastian Danielsson (Senior Art Director), Philipp Klink (Senior Copywriter), Désirée Stocker (Copywriter), Merlin Obrero (Junior Art Director), Laura Binkert (Graphic Designer), Cathy Nyffenegger (Business Director), Freyja Hablitz (Account Director), Ilgin Aydemir (Junior Account Manager) and Matthias Koller (CEO, overall responsibility). Responsible for Prodigious: Image Editing, Advertising Production, Carol Maag (Art Buyer / FFF Producer), Film and Music Production: Shining Film AG: Caroline Braun (Executive Producer), Yanik Müller (Senior Producer), Antonia Grosse (Line Producer), Lukas Kärcher (Postproduction Coordinator), Pascal Holzer (Head of Postproduction), Gonzaga Manso (Director), Fabio Tozzo (DoP), Jenni Tschuggmell (Styling), Nerea Mugüerza (Edit), Simon Hardegger (Grading) and Aimar Molero (Composition/SFX).
