TBWA and Stop Piracy make honest ads about counterfeit products
Online retail is booming more than ever - and so is the counterfeiting industry. But how is the buying public persuaded to resist the tempting offers of cyber criminals? TBWA and the "Stop Piracy" association believe that honest advertising for fake products is the way to do it.
The "Stop Piracy" association launched an online campaign on Monday that aims to make consumers aware of the dangers and risks of counterfeit products on the Internet. You too." to make consumers aware of the dangers and risks of counterfeit products on the Internet. Many buyers are often unaware that illegal imitations can be harmful to them.
The association analyzed which illegal copies of original products are in particular demand among the buying public and which counterfeit articles specifically pose increased risks. In collaboration with the TBWA agency, humorous commercials and advertisements were developed from this analysis.
Well-known products from the lifestyle, health and leisure categories with a high recognition value are on display. The common denominator of the campaign is the fantasy brand "Fake," which promotes the respective product instead of the original brand. The headlines parody well-known statements from advertising and show the damage that illegal copying can do. The landing page of the Stop Piracy campaign also provides in-depth information on the subject of counterfeiting and piracy.
The campaign will be played out on social media channels. In addition, the Anibis.ch, Ricardo and Tutti.ch platforms are supporting the fight against counterfeiting with communication measures.
Responsible at Stop Piracy: Eveline Capol (Head of Office), Barbara Mögli (Communications). Responsible at TBWA\ Zurich: Manuel Wenzel, Angelo Sciullo, Selina Engeli, Alisea Ferrara (creation), Ilenia Peluso, Sina Gelin (consulting), Toni Rubera (image editing), Pierre Copsey, Karl Hofmann (ViDo Video).
