Galaxus sends soccer campaigns into the desert
Galaxus' new campaign is neither a football campaign nor a Christmas campaign. And yet both appear in it - just in a completely different way than usual.
Football in the desert and just before Christmas - an unusual combination that Galaxus is taking up in its new campaign. Is there a campaign for such a much-discussed sporting event, or would you prefer a Christmas commercial? Galaxus decided against both and sent its new TVC campaign live just in time for kickoff, with both major advertising events getting their share.
Galaxus spots land in noodle soup
In the five TVCs, as is so often the case in international sports commercials, a ball flies around the world in unison, only to end up bouncing somewhere else in the unvarnished reality of supposedly real life. Sometimes in the desert. Sometimes in noodle soup. Sometimes at the feet of a nonna. Sometimes in a big American city. And finally, just before the feast, in the living room at home.
The five new films can be seen in Switzerland until Dec. 23 on TV, web TV, cinema and online. In addition, the spots are also running simultaneously for the first time in four adapted TV and online versions in Germany.
Digitec Galaxus: Martin Walthert (CMO), Flurin Spring (Creative Direction), Julia Dürr (Project Management & Brand Management),Ursina Grimm (Head of Brand Management), Alessandro Thüler & Julian Stauffer (Art Direction), Luca Giugliano (Digital Marketing & Media Planning), Cédric Feusi (Digital Marketing & Media Planning), Sophie Boissonneau & Alessandra Ruggieri (Translation). Film production: Plan B Film (production company), HC Vogel (producer), Niels Vije (producer), Chris Niemeyer, Niels Vije, Ali Tseme (concept), Chris Niemeyer (script & direction), Roland Schmid (camera), Marko Strihic (editing), Adriel Pfister (color grading), Patrischa Freuler, Frederik Bauer, Cloudscape (visual effects / graphic animation), Matthias Kräutli (music & composition). Sound Design: Christoph Benz / Jingle Jungle. Service production: Lucky Rabbit, South Africa & Antitalent, Croatia.
