Swiss Life and Schroten show people who go their own way in a self-determined way
With three emotional portraits, the Schroten agency makes the Swiss-Life-Purpose tangible online. The content is played out on the "Life Stories" blog and on social media channels.
Anyone who has ever seen Miro Waldvogel play golf will not soon forget it. The 22-year-old hits the balls across the fairway and onto the green with only his left hand and backhand - so precisely and elegantly, as if it were the most normal thing in the world. And for him it is. Just as disciplined as working toward his goal - the 2028 Paralympics in Los Angeles. "It doesn't matter what impairment you have. If you work hard for it, you can achieve anything," emphasizes the Ustermer. Self-determination is the highest good for him.
Waldvogel is one of three protagonists in the content series Schroten created for the Swiss Life blog "Life Stories" and the company's social media channels this year. In addition to Waldvogel, the storytellers also portrayed lawyer and farmer Anne Challandes, who is committed to helping rural women lead self-determined and financially confident lives, and most recently fragrance creator Andreas Wilhelm, an entrepreneur and rebel who is passionate about putting olfactory habits to the test.
The three portraits consist of an in-depth online interview, a one-minute film, and a palette of cutdowns, images, listicals, and text overlays that fan out the stories across all channels.
Responsible at Swiss Life: External Communications Team Swiss Life Switzerland. Responsible for grist: Adrian Schräder (overall responsibility), Michèle Roten, Nicola Brusa (text & concept), Leonie Moeri (consulting). Film production: Mattogrosso GmbH, Marc Bachmann, Benjamin Weiss (camera), Annika Fausch (editing), Hannes Rüttimann (color grading), Studio Dobozi (sound mixing). Photo: Lukas Mäder (Challandes, Wilhelm), Maurice Haas (Waldvogel).
