Silverspot lets Albert Einstein shop at DQ Solutions

The DQ Solutions branch at Bahnhofplatz 1 in Zurich is celebrating its reopening in August. Silverspot has produced a spot with an Einstein double for the occasion.

Einstein

On August 19 and 20, Apple Premium Partner DQ Solutions will celebrate its reopening at Bahnhofplatz 1 in Zurich. To promote this, the film production Silverspot has realized a spot for the retailer.

"Finding the Einstein lookalike was a task we approached internationally," explains Remo Civatti, Managing Director of Silverspot. The idea came from Luis Alvarez, Director Marketing and Purchase and Member of the Executive Board at DQ Solutions. "The entire collaboration up to the completion of the spot went hand in hand with the client. The result is a surprising spot with a twinkle in its eye," continues Civatti.

The spot will run from Wednesday on ProSieben, Kabel eins, RTL, VOX, Sat.1, 3+, TV25, TeleZüri, DMAX and on social media.

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