Social media at Energie Wasser Bern: employee Jérôme gets a colleague
EWB employee Jérôme is no longer the sole focus of Energie Wasser Bern's (EWB) social media campaign: his colleague Noëlle has joined him.
The social media campaign for Energie Wasser Bern with the catchy slogan "Aues für di. Aues für Bärn." by the agency Komet is entering its third year: it is intended to anchor EWB in the minds of consumers as a total energy specialist in the long term. Unlike the last brand spot, however, the down-to-earth EWB employee Jérôme is no longer the sole focus. He now shares his appearance with his work colleague Noëlle, who gets up at least as early as he does to fulfill her daily mission. The commercial ends with a reference to the EWB anniversary quiz, in which further knowledge about district heating, electromobility and the like is conveyed in a playful way. It is accompanied by a poster in the style of a film poster, which stylizes the two EWB employees as heroes and at the same time lists all of EWB's services as additional actors.
Responsible at Energie Wasser Bern: Raphael Bühler (Head of Marketing Communication), Bruno Spring (Head of Digital Marketing). Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text), Lara Klopper (AD), Timo Brandt (DTP), Corinne Hert (Client Service Director), Claudia Shatri (Senior Consultant). Film production: Allmenfilms. Online production: Visual Fantastix. Media agency: Mediaschneider Bern.
