Campaign by Marty/Trezzini shows what Twint can do
Ordering coffee, feeding the parking meter, withdrawing money and much more: With a newly created image and film world, the agency Marty/Trezzini shows what is possible with the payment app Twint.
With over four million active users, Twint is the most widely used payment app in Switzerland. Twint can do more than some people think: For example, the app also allows users to pay the parking meter as quickly and conveniently as possible, donate amounts, withdraw cash, order Kaffee, and much more.
It was precisely this diversity that needed to be reflected in a visual and film world. In addition to a new brand film depicting Twint's vision, the Zurich-based creative house Marty/Trezzini was also responsible for the implementation of a modular multiusage film and various photo subjects.
According to Marty/Trezzini, "One of the biggest challenges of this project was certainly figuring out how to produce the imagery defined by Twint in order to appeal to the company's enormously broad target group. After all, Twint has developed into an extremely strong brand that is on everyone's lips among the Swiss and reaches millions of people every day."
In collaboration with Twint and creative director Raphael Püttmann, a modular visual world of film and photography was created that is played out on various channels and platforms. For example, the visuals are presented on the Twint apps or, in collaboration with Mediaplus Suisse AG, throughout Switzerland on display banners, advertising media in public transport, and as part of a DOOH campaign.
Responsible at Twint: Andrea Walker (Senior Marketing Manager), Eva-Maria Mörtenhuber (Head of Marketing Communications), Jona Wetter (Brand Experince Designer), Jens Plath (CMO).
Responsible at Marty/Trezzini: Gianluca Trezzini (DOP & Photography), Yves Marty (Direction), Romina Haener (Art Direction), Tim Rüegg (1st AC). Creative Direction: Raphael Püttmann
