Jung von Matt Limmat: Mobiliar's damage sketch in new dimensions
In Mobiliar's current damage sketch campaign, the cult line drawings enter new dimensions. The campaign, developed in collaboration with Jung von Matt Limmat, hogs TV, mobiles and billboards and plays with different levels.
Mobiliar's famous damage sketches have been mainly what the name implies: sketches, two-dimensional, drawn on squared paper.
In the current campaign of Mobiliar and Jung von Matt Limmat, the damage sketches now play with dimensions and levels and immediately incorporate the medium in which they are played out. The surprising realizations remain true to the classic damage sketch style.
Playful implementation
All the damage sketches in the current campaign always play with the medium in which they are played out. The thief steals the OOH poster, the stick figure and the dog come very close in the TVC, and in the Snapchat lens, mishaps happen directly on the mobile screen. Since Monday, the campaign can be seen nationwide on TV, online, at DOOH and OOH locations, and on social media.
Responsible at the Mobiliar: Hanna Poffet, Nicole Bieri, Silvia Siffert (Marketing Communication Manager), Lorenz Jenni (Head of Brand Leadership & Marketing Communication). Responsible at Jung von Matt Limmat: Luca Schneider, Jan Theus (Art Direction), Melissa Diday (Project Management), Annette Häcki (Executive Creative Director), Cyrill Hauser (Chief Client Officer). Responsible at Jung von Matt Services: Jlona Kopf, Fabrizio Rutishauser, Chiara Killer (media realization). Responsible for Mediaschneider: Anna Perez, Timo Bendel (Senior Consultant), Janine Nussbaumer (Client Service Director). More external partners:inside: Spin Animation (Animatics).
