Call Lanz for the VBZ: Without parking problems to 007
As part of the Bond premiere, Ruf Lanz shows why it's better to go to the movies by streetcar and bus for Zurich's public transport company.
The new James Bond "No Time to Die" celebrated its premiere at the Zurich Film Festival. To save the nerve-racking search for a parking space, moviegoers can travel to the cinema in comfort with the VBZ.
The public transport company wants to get to the heart of this with a current ad by Ruf Lanz. Because it not only eliminates the search for a parking space, but also the worry about the running parking meter.
The subject is printed on 20 minutes as well as in the social channels of VBZ.
Responsible at Verkehrsbetriebe Zürich VBZ: Silvia Behofsits (Head of Corporate Communications), Florence Craman (Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Christian Stüdi, Markus Ruf (Text), Armin Arnold (DTP), Sylvia Kohler (Consulting).
