Stuiq is all about Mobility Young
Mobility and Stuiq launch #Mobilityyoung, an image campaign with an unusual Tone of Voice that aims to push the car-sharing service, especially among Generation Z.
Sharing mobility and traveling sustainably is Mobility's big idea. Today, it is more appropriate than ever and fits perfectly with the needs of the younger generation. In line with the target group, the campaign takes place exclusively on digital channels throughout Switzerland and was developed with Content where the young target group has a direct say.
Visually, too, the many assets take a typically digital and young approach. In the social media gif style, eye-catchers were created that will surely make you look twice. "Young, unusual, digital and a little crazy. That's how the campaign should be and that's how it is. We developed five super cool subjects with Stuiq in a very uncomplicated and targeted way," says Guido Zehnder, Head of Marketing Communication at Mobility.
Responsible at Mobility: Lars Kläger (Head of Marketing ＆ Offer Network), Guido Zehnder (Head of Marketing Communication), Seraina Greb (Digital Marketing & Campaigns), Philipp Augenstein (Brand ＆ Media Strategy), Angela Nyffeler (Content), Muzaffer Ünal (Social Media), Silvia Muff (Product Manager - Go to Market), Monica Botero (Digital Analytics), Özlem Can (Data Analytics), Isabell Bludau (Product Manager - Pricing). Responsible at Stuiq: Sandro Walder (Strategy), Anna Kindlimann, Stefan Moeschlin (Creative Direction), Benjamin Kocher (Digital Direction), Torsten Mass (Text), Grit Wolany (Art Direction), Michi Döös, Sam Ribeiro do Couto (Film, Motion Design), Martin Niklaus, Lea Baldinger (Design), Giuseppe Audino, Max Heinen, Flurina Decasper (Content), Yannick Portmann (Consulting).
