The answer haunts big dreams for Roche
How do you communicate new hopes and dreams for people with incurable autoimmune disease? The Zurich-based agency Die Antwort is launching a campaign on behalf of Roche that inspires hope.
In Switzerland, an estimated 40,000 people suffer from type 1 diabetes. Worldwide, there are over forty million. The incurable autoimmune disease develops when the cells needed to regulate blood sugar - which produce insulin in the pancreas - are destroyed by the patient's own immune system. Type 1 diabetes often begins in childhood or young adulthood and requires lifelong treatment.
To help these young people lead as normal a life as possible, Roche offers "Loop Mode with Accu-Chek Insight," an intelligent insulin delivery system that uses constant monitoring of glucose levels to automatically regulate insulin delivery.
This is also where the current campaign comes in. The subjects show young people who dream of becoming musicians, astronauts or Formula 1 pilots. The message "Pursuing big dreams. Even with type 1", the campaign communicates that, thanks to the intelligent system, it is possible to have a fulfilled future even with type 1.
The comprehensive and integrated digital campaign has been running for a few weeks. Interested parties can find more information on the website - also realized by the agency. Landing page corresponding additional information.
