Wirz for Migros: Ready Sofa - Summer is Outside
We've spent a lot of time indoors over the past few months. With summer coming, it's high time to finally get outside again. In the 2021 summer campaign, Migros and Wirz are sending Switzerland to where summer is at its best.
With stories from everyday life, Migros spreads the infectious outdoor summer feeling that everyone so desperately needs. To kick things off, the couple Mauri and Stefan set off from their living room routine on a motorhome adventure and experience a lot of summer idyll and also a few fails on their road trip through Switzerland.
Furthermore, the campaign accompanies the Bachmann family camping and shows how the over-motivated father Jean wants to do some real "outdoor". But his wife Denise and their children Finn and Lara are not particularly enthusiastic. Fortunately, a wonderful surprise awaits them the morning after.
If you're in the mood to write your own outdoor summer story, check out the content hub Migros.ch/summer be inspired by suitable products, recipes and activities.
Out to the Migros Hiking Sounds
Who could never decide between a hiking summer and a concert summer, does not have to anymore. Because this summer Switzerland awaits the Hiking Sounds, which was conceived and is also implemented by the agency Tit-Pit. Spread over several days in July and August, hikers can experience Swiss music greats like Lo & Leduc, Dodo, 77 Bombay Street, Kunz, Dabu Fantastic, Luca Hänni, Anna Rossinelli, Baschi, Stubete Gäng, Adrian Stern, Oesch die Dritten or Stress on the wayside. The film with Beat and his daughter Lea promotes the musical outdoor experience and the exclusive ticket raffle.
Responsible at the Federation of Migros Cooperatives: Désirée Strassmann, Michel Noverraz (Campaigning), Belinda Belger, Raphael Jung, Iris Kramer (Digital Campaigning & Promotions), Simone Blaser (Media), Marta Mielcarek, Peter Krebs, Barbara Stauffer, Sabrina Wynistorf (Sales Promotions), Martin Koch, Philipp Kuonen (Sponsoring). Responsible at Wirz: Livio Dainese, Alain Eicher, Matthias Fürst, Florian Siegrist, Yannik Schaller, Tony de Faria, Adrian Busse, Nicole Vizcardo, Elise Smidt, Evelyn Schellenberg, Nicola Peter, Hannah Mey, Sutthikit Tuti (creation); Cosima Lang, Laura Saner, Francesca Kleinstück, Pascal Kobluk (storyline); Adrian Huwyler, Nico Keramaris, Nathalie Reichmuth (xLab); Erasmo Palomba, Ruwanie Hayoz (agency producing); Petra Dreyfus, Catrin Bewersdorff, Valeria Vuckovic, Pascal Taboas, Roxana Hudson (Consulting); Marleen Diener, Anna Maierski (Strategy); Giovanni Bucca, Thomas Peller, Yussef Serrat, Sonja Jegen, Oliver Fäs, Karin Gartmann, Robin Schuler, Rahel Signer, Angelo Mabellini, Michael Ottinger, Tanja Höhn, Flurina Egli, Karin Schweizer, Andrea Bosshard (WMR). Responsible for Stories (film production): Micha Lewinsky, Cosima Frei (Director); Jan Mettler, André Guadagno (Director of Photography); Florian Nussbaumer (Executive Producer); Joel Scheidegger (Producer); Chenyi Yu (Production Coordinator); Reto Troesch (Production Design); Pascale Suter (Styling); Cécile Welter, Sophie Bloechlinger (Editing); Massive, Fingerpoke, Adrian Frutiger / Fabian Sturzenegger (Music); Jingle Jungle AG (Soundtrack). Responsible at Tit-Pit: Mike Schälchli (promoter, management) Erika Arnold (strategy, project management), Anjo Urner (strategy), Nicole Kuster, Tobias Müller (project management), Raymond Grote (event graphics), Raphael Walser (communication).
