Comet invites to visit for ImmoScout24
If you search on Switzerland's best-known real estate marketplace, you'll find your residential happiness. This is the message of Komet's new campaign for ImmoScout24.
The importance of a nice home has been dramatically demonstrated to us by the home office obligation at the latest. Komet's current ImmoScout24 campaign aims to show how easy it is to find one: Just download the app.
One TV and online spot dramatizes a young woman's search for happiness in her home, while a second, shorter one advertises the fast and free property appraisal service. The radio spot, in turn, showcases the variety and - thanks to a horrendous speaking tempo - above all the large number of apartments on offer. Finally, the #wohnenwollen, which links all the campaign elements, makes its appearance on streetcars and posters in the hotly contested real estate markets of Zurich and St. Gallen - as was already the case in the recent AutoScout24 campaign with the #fahrenwollen. (Werbewoche.ch reported).
Responsible at ImmoScout24: Fabian Frank (CMO), Martin Weber (Director ImmoScout24), Julia Forjan (Marketing ImmoScout24), Anja Hausammann (Marketing ImmoScout24). Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text), Claudio Parente (AD), Andrea Zaugg (Graphics), Melanie Schlunegger (DTP), Corinne Hert (Client Service Director), Sascha Michael Schilt (Consulting). Film production: Boutiq Films; Mike Huber (Director), Chantal Gugger (Producer), Annina Zimmermann (Producer). Sound design & radio spot: UKO. Media: Mediaschneider.
