Rod and Farner bundle their services for NGO fundraising
Rod and Farner are merging their combined fundraising expertise. "To enable NGOs with new branding and marketing frameworks to fundraise effectively in the future," the agencies say.
Fundraising is becoming increasingly challenging for aid organizations - and this despite the fact that donations to aid organizations have been at a high level over the past two years. This is triggered by social trends for which the non-profit sector should urgently prepare.
For Regula Bührer, founding partner of Rod, this was long overdue: "We have a bulging toolbox - it was about time we made it available to the non-profit sector as well". The core of the measures is the application of the entire range of 360° communication: "In our offering, we merge brand reputation, growth marketing and community management to give NGOs the necessary boost".
Daniel Jörg, Partner and Practice Lead Marketing Communications at Farner, explains: "We don't just place ads. We help people put their good intentions into action. By designing messages, associations and nudges at every moment of the donor journey that make taking the right action as easy and motivating as possible."
Donors want to give more than just money
But a donation is not enough: "Today, donors want to be more than just financial backers," explains Regula Bührer. Community management is therefore becoming increasingly important in the communication of aid organizations. "Aid organizations that do not succeed in building a sense of community and forming a committed community will find it increasingly difficult to raise the necessary funds in the future.
Farner and Rod's offer is already attracting interest: The high-caliber, interdisciplinary team of Regula Bührer-Fecker, Daniel Jörg, David Schärer, Martin Hofer and Jessica Zuber has already been able to implement projects for WWF, Pro Juventute, Blutspende Schweiz and Pro Mente Sana, and has recently also begun supporting the Swiss aid organization Helvetas as lead agency.
