Pop Creative Services provides women power at state museum
The Zurich agency Pop Creative Services has realized a campaign for the special exhibition "Women.Rights" of the Zurich National Museum.
For a long time, Swiss women remained excluded from civil and political rights. Their path to the introduction of women's suffrage in 1971 and the Equality Article in 1981 was rocky and hotly contested. 50 years after the introduction of women's suffrage, the exhibition at the National Museum sheds light on the struggle for women's rights in Switzerland that has lasted for over 200 years.
The visual, penned by Pop Creative Services, is a tribute to perseverance and opens the eye to the long struggle for equality behind the paragraph rides. The campaign can be seen on posters and print ads as well as e-boards and panels, banners and screens. The special exhibition at the Landesmuseum Zurich runs until July 18.
State Museum - Women.Rights from POP Creative Services on Vimeo.
Responsible at Landesmuseum Zurich: Andreas Spillmann (Overall Management), Andrej Abplanalp (Marketing Manager), Carole Neuenschwander (Marketing Manager); Conception and creation: Pop Creative Services. Motion design: Florian Heger (Supermotional).
