Komet and Ewb are "ready" for Bern
Energie Wasser Bern Ewb does far more for Bern than its name suggests, but unfortunately not all Bernese are aware of this. The current continuation of Komet's brand campaign is now intended to remedy the situation.
Last year, Komet promoted the diversity of its infrastructure services from Energie Wasser Bern with a series of online spots and the - how could it be otherwise - Bernese slogan "Aues für di. Aues für Bärn." individually advertised (Werbewoche.ch reported). Now Ewb's positioning as a total energy specialist is to be deepened with a single commercial and a quiz.
For once, the agency does not focus on the services in question, but on a real Ewb employee who gets ready for his mission like John Rambo once did and packs "all" the tools needed for the job. But because a 25- or even 15-second spot is hardly enough to impart the desired knowledge to the people of Bern, it ends with an invitation to take part in a quiz on the associated landing page: "Are you ready for the ewb quiz?
Anyone who correctly answers the quiz questions about electromobility, district heating and other Ewb services can win BernCity shopping vouchers. With this playful way of imparting knowledge, Komet wants to ensure more traffic and a longer dwell time on the landing page, but also a lot of goodwill towards Ewb. After all, support for the struggling retail trade is more than just in order in the current Corona situation - and not just in Bern.
Responsible at Energie Wasser Bern: Raphael Bühler (Head of Marketing Communication), Bruno Spring (Head of Digital Marketing). Responsible at Komet: Jeff Gerber (CD), Daniel Müller (text), Claudio Parente (AD), Corinne Hert (Client Service Director), Claudia Shatri (Senior Consultant). Film production: Allmenfilms. Online production: Detail. Media agency: Mediaschneider Bern.
