Publicis focuses particularly on individual customers of Swiss Post
In a new campaign, the Zurich agency Publicis shows that Swiss Post is also there for particularly individual people.
A young woman who herds goats on the alp in summer turns out to be a hospital employee who does shuffle fitness and celebrates cosplay parties in winter. Or the man who regularly feeds his lizards and washes his car as a professor who explains electromagnetically induced lattices in the hybrid semiconductor quantum dot nanorod system to his students. The films developed by Publicis and realized with director Alex Feil show in a special way how individually the main character of the film lives - each with a constant camera return through his sometimes very surprising life.
With this campaign, Swiss Post wants to bring its public service concept and its claim "Swiss Post is there for everyone." in a new way: With its new and traditional services, Swiss Post is there for everyone, no matter how unusual his or her habits may be. In an increasingly fragmented Switzerland, the various services and Swiss Post as a whole are very relevant for people and companies.
This is Swiss Post's response to changes in society and the economy - to show that it is responding to the changing needs of a wide range of people and companies throughout Switzerland in terms of logistics, communication and mobility services.
The campaign will be used both digitally and on television in various lengths.
Responsible at the post office: Alexander Fleischer, Christina Buck, Daniela Ciotto, Michel Sulser, Christian Erdmann. Responsible at Publicis: Albert Matzinger (Text); Silvia Meierhofer (Art Direction); Peter Brönnimann, Pablo Schencke (Creative Direction); Thomas Wildberger (CEO); Anna Magnaguagno, Urs Hirschi (Consulting); Sarida Bossoni; Suzana Kovacevic (Integrated Producers). At Pumpkin Film: Alex Feil (Director); Jan Mettler (Cinematographer); Sonja Brand (Managing Director); Birgit Damen (Producer). Photos: Claudia Link.
