Wirz: Patgific is only in Graubünden
Denmark has "hygge," France "savoir vivre" - and Graubünden "patgific. The word describes a peaceful, cozy attitude to life, and that you shouldn't always take everything seriously. Wirz picks up on this attitude to life in the new campaign for Graubünden vacations.
In Graubünden, Graubünden residents describe peaceful and comfortable moments with the word "patgific". But patgific is actually much more: an attitude in an increasingly complex world. An attitude that always lets you see the good in a situation. And that's exactly why you should take a vacation in Graubünden, to recharge your batteries.
Gian and Giachen and a hibernation
The patgific campaign is launched with a film featuring the cult ibexes Gian and Giachen, who wonder what is 100 percent patgific. Giachen has an idea.
At the same time, the competition "Winter sleep" goes on air, in which there are three patgifice Maiensäss for the cold winter months to win. The destinations Engadin St. Moritz, Engadin Samnaun Val Müstair, Disentis Sedrun, Bergün Filisur, Savognin Bivio Albula, Surselva, Vals and the RhB would also present further "patgifice" offers throughout the winter, according to the statement - from leisurely snow hikes to relaxing wellness days.
The campaign will be in operation throughout Switzerland from Wednesday.
Responsible at Graubünden FerienMartin Vincenz (CEO), Yves Luetolf (Head of Marketing), Marc Held, Mike Frei (Marketing). Responsible at Wirz: Livio Dainese, Alain Eicher, Jannic Mascello, Matthias Fürst, Florian Siegrist, Nicola Peter, Lia Bellini (Creation); Marleen Diener (Strategy); Cosima Lang, Laura Saner (Storyline); Nadja Kilchhofer (Agency Producing); Simone Jehle, Fabian Nold, Janna Löhr (Consulting); Thomas Peller, Bettina Beyeler, Chantal Speiser, Sherif Ademi, Ann Kunz (Media Realization); Adrian Huwyler, Anina Eugster (XLAB). Responsible at Webrepublic: Tobias Eisner, Michelle Erdin, Giuliana Pastore, Melissa Günthardt, Simone Ott; Sehsucht München (animation); Jingle Jungle (soundtrack).
