Some people might have been surprised: In August, the Internet provider Twifi, together with the agency responsible, launched the campaign of a somewhat different kind (Werbewoche.ch reported).
This call was indeed answered by a couple from Graubünden, who named their daughter Twifia. The baby was born in September. The story was picked up by the media, with German and Austrian media also reporting on it.
The naming campaign also continues: parents-to-be still have the opportunity to do the same as the Grisons family and name their child after the Internet provider for free Internet.