Home and Bank Cler: Even small money offers great opportunities

The recent back and forth on the global stock markets shows: Investing money is not an easy subject. But with the necessary expertise and a little patience, you can secure the chance of an attractive return in the long term.

An opportunity from which everyone can now benefit to be fair: With the investment solution, Bank Cler offers professionally managed asset management from as little as 1 franc starting capital. Investing is democratized. In the midst of the economic uncertainties resulting from the Corona crisis, the Heimat campaign therefore promises: "Every money is an opportunity."

This message is communicated by means of numerous measures. Several OOH and print subjects with close-ups of "Einfränklern" in everyday surroundings draw attention to the inconspicuous coin. The campaign, which has been running since June, is being given new impetus by two online films. They provide an entertaining demonstration of how desirable small change can be thanks to the new investment offer.

The campaign is supplemented by ambient activities in several Swiss cities and a large number of targeted banners. In addition, there were publicity reports in various media that focus on investing even with small start-up capital.