Jung von Matt/Limmat shows the #homemade sketch
In spring 2020, Mobiliar called on the Swiss to illustrate large and small damage stories in their own damage sketches. Vouchers for local businesses were raffled off among the best entries.
Lockdown time, for everyone, meant lots of time at home. What for some was a welcome change from the daily commute was a whole new kind of density stress, especially for many families. With schools closed, the majority of Swiss children were at home, and many professionals throughout Switzerland were in their home offices. For this reason, Mobiliar and Jung von Matt/Limmat launched the "Homemade Damage Sketches" campaign to give all participants a few nice moments. The campaign was supported by Ringier.
Hüüslipapier and a lot of creativity
With the help of a simple tutorial, the draftsmen and women were asked to draw real or invented damage stories in typical Mobiliar style and send them to Mobiliar. Using pencil and good old "Hüüslipapier", more than 600 damage sketches were created. Among the best sketches submitted, vouchers were raffled off for local businesses, which were thus also supported in difficult times. The winners were able to choose for themselves which business in their area the voucher should be valid for.
Prominent support
On Ringier's social media and channels, Swiss celebrities such as Baschi, Anna Rossinelli or Matthias Sempach and various influencers interpreted submitted damage sketches. "With the Homemade damage sketches, we caught the right momentum to engage our customers, but also Switzerland in general, and inspire them with a popular advertising classic in the lockdown," says Lorenz Jenni, Head of Brand Management & Marketing Communications.
High activation
In addition to a large number of damage sketches, the campaign generated a lot of online buzz for Mobiliar: In four weeks, over 80,000 visits were counted on the landing page and around 16,000 minutes on the Mobiliar website. "The special and particularly good thing about the Homemade damage sketch campaign is: The campaign precisely did not try to sell anything during the crisis, but showed that we get the farthest for each other and with each other," says Dennis Lück, Chief Creative Officer of Jung von Matt/Limmat.
Responsible at Mobiliar: Sarah Pittet (Marketing Communication Manager); Lorenz Jenni (Head of Brand Management & Marketing Communication). Responsible at Jung von Matt/Limmat: Martin Winther (Creative Direction); Cla Campell (Text); Luca Schneider (Art Direction); Ian Musgrove (Graphics); Anne Langer, Florence Scherer (Strategy); Adrian Haut (Consulting); Stefan Naef (Chief Consulting Officer); Cyrill Hauser (Chief Client Officer); Dennis Lück (Chief Creative Officer). Responsible at Jung von Matt/services: Pepe Kägi, Jlona Kopf (media realization). Responsible at Jung von Matt/play: Michael Kindermann, Matthias Fasnacht, Valentina Buoli (Media Production). Responsible at Kingfluencers: Fabian Plüss, Noemi Muntwyler (Influencer Marketing).
