Ruf Lanz lets learn English for later city trips
Ruf Lanz has created a picture-perfect campaign for Yourpersonalenglishtrainer.ch: The Skyline Soundwaves.
Swiss people like to travel a lot. But due to the Corona crisis, countless countries have imposed entry stops or restrictions, including the popular travel destinations USA, Australia and Canada.
The time until trips there are possible again with the necessary light-heartedness can be used sensibly to improve one's English. That's why Ruf Lanz is launching a campaign for Yourpersonalenglishtrainer.ch.
The private lessons offered help to expand vocabulary, learn new phrases and improve pronunciation. So that the next time you are in New York, San Francisco, Melbourne or Toronto, you almost sound like a local.
"Sound like a local" is also the message of the campaign. It is conveyed with a beautiful analogy: the skylines of the popular destinations New York, San Francisco, Melbourne, and Toronto are reflected in the water and are thus suddenly reminiscent of upward and downward soundwaves.
The campaign consists of four motifs and appears online and offline in various formats.
Responsible at Yourpersonalenglishtrainer.ch: David Holler (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Christian Stüdi (Text), Isabelle Hauser (Art Direction), Miro Poffa (Consulting).
