Ruf Lanz gets VBZ back on track after lockdown

The Ruf Lanz agency supports its long-standing client VBZ with several creative measures.

VBZ

Life in Zurich is slowly picking up again. This also means that the VBZ are running at regular intervals again. But after the long weeks at home, the memory of which streetcar line has which color may have faded a bit. That's why VBZ is refreshing the memory with an entertaining streetcar line quiz on Facebook and Instagram, designed by Ruf Lanz. Four streetcar lines are depicted on each of four subjects, one of which is always in the wrong color. The quiz is currently attracting a gratifying number of followers.

To ensure that streetcars and buses reach their destinations not only on time, but also safely, VBZ is also showing its colors when it comes to rules of conduct. They recommend that their passengers wear a mask. Especially when the minimum distance of two meters cannot be maintained. The Cobra is setting a good example with a custom-made mask. This was cooked up internally by VBZ and lovingly implemented within a few days. Eight of these masked Cobras are currently on the road in Zurich. They have been picked up by numerous media and have become a popular photo motif among the people of Zurich. Ruf Lanz supports the VBZ with a full-page ad in 20 minutes in the additional dissemination of the important message.

VBZ

Responsible at VBZ: Corporate Communications Team. Responsible agency: Call Lanz.

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