Home Zurich and Bank Cler show the curators behind Q-Rated

Q-Rated from Brands are Live relies on personal music recommendations instead of anonymous algorithms. 16 so-called stations form the heart of the app. Each of these stations is compiled and continuously expanded by music creators. These curators therefore take center stage. Their choice of music determines the mood and genre of the individual station.

The key visuals designed by Heimat Zürich for the launch campaign are intended to reflect this diversity. Emotions, song content and the overarching genre were translated into visual elements. In combination with the portraits of the curators, collages were created that reflect very different moods.

The social media campaign can be seen on Facebook and Instagram - represented by the curators Dominic Whalley from the English soul band Jungle and Naomie Lareine, the young rap artist from Zurich. DJ Cruz will soon be joining the two with his own subject.