Serviceplan Suisse creates awareness for Getyourlawyer.ch
On Getyourlawyer.ch, private individuals and SMEs can find the right lawyer within hours and work with him directly on the online portal. Serviceplan Suisse implemented an awareness campaign for the lawyer platform.
The campaign is designed to quickly build awareness of the new offering in analog and digital media. "We wanted to create stories in the mind with a striking, fast and symbolic implementation that emotionally anchors the benefits of the new offer," comments Executive Creative Director Raul Serrat.
Three motifs have been created on the - not only currently very topical - reasons to consult a lawyer: a mouthgag symbolizes the problems of an SME with gagging contracts, the blue letter represents trouble with the employer and a flying spaghetti plate the marital quarrel before the divorce.
The campaign has been rolled out in various titles and portals of the Ringier Axel Springer Group since Friday.
Responsible at Getyourlawyer.ch and Rasch GroupDominic Rogger (CEO); Muriel Völkle (COO); Matthias Isler (CTO); Michael Mörsch (CDO Rasch). Responsible at Serviceplan Suisse: Raul Serrat (Executive Creative Direction); Michael Kathe, Thomas Lüber (Creative Direction); Titian Lienhard (Art Direction); Jan Krohn (Text); Daniela Steffen, Livia Küpfert (Consulting); Eliane Bachmann (Art Buying); Carmen Anderegg (Polygraphy); Pam Hügli (Overall Responsibility). Photography: Jonathan Heyer. Postproduction: AschmannKlauser.
