With wisdom from Hans-Franz vo Mura safely through the Corona crisis
A serious situation can also be interpreted in a humorous way. In a web series featuring the fictional character "dr Hans-Franz vo Mura", the agency Mjm.cc asks citizens to stay at home whenever possible on behalf of the municipality of Mauren-Schaanwald.
Actor Leander Marxer was recruited to play the rustic, shrewd Hans-Franz vo Mura, a wonderfully exaggerated inhabitant of the municipality of Mauren. Hans-Franz, not usually the most obedient character in life, sees it as essential to be sensible and stay at home due to the current situation. So in the second episode, on behalf of all older residents, he takes advantage of the offer from the municipality to have shopping brought to his home.
The first episode of the web series, which was published exclusively on Facebook and Instagram, achieved a 70% organic reach of over 25,000 people within four days. These are impressive figures for a campaign that was realized with modest means and is aimed primarily at the approximately 4,000 inhabitants of Mauren-Schaanwald and secondarily at the population of the Principality of Liechtenstein with around 38,000 inhabitants.
Responsible agency: Mjm.cc. Text and presentationLeander Marxer Productions. Concept, production and creative directionMartin J. Matt. Art DirectionChristoph Marti. Motion GraphicsMario Buholzer. VideoAndy Quan / Assistance: Nora Holm.
