Monami launches content campaign with UBS savings fox Topsy
In a new campaign by UBS and Monami Content, Topsy and his tinkerers get to the bottom of secrets of the natural sciences in ten simple experiments for the home.
"How do I keep my kids busy?" This question is probably on parents' minds more than ever at the moment. Fortunately, there's Topsy, the clever savings fox from UBS. For over 30 years, he has been helping children save money and arousing their curiosity with exciting and educational content.
The new campaign developed by Monami is all about the fascinating world of science. The children don't have to sit still, but are allowed to get hands-on, experiment and tinker in the style of a clever tinkerer.
The SimplyScience Foundation developed ten experiments that can be carried out at home by children aged 3 - 8 using the most common household materials. The experiments were prepared in the form of a multimedia content series that will be published at regular intervals until the end of the year on the Campaign website published by Topsy. In various videos and text-picture instructions, children slip into the role of scientists and convey important principles from chemistry, physics or biology in a playful way.
The educational content campaign focuses on raising awareness and consideration among parents and attracting new newsletter subscribers. It is rounded off by activating social media advertising, a competition, measures at the POS, and further online content from Topsy on the subject of tinkering and experimenting.
Responsible at UBS: Daniel Fischer (Head of Marketing Switzerland Region), Alessandro Monsurrò (Head of Marketing Personal Banking and Wealth Management CH), Simone Leuchtmann (Project Manager Marketing Personal Banking), Joel Kettl (Marketing Personal Banking), Oliver Vedolin (Head of Digital Marketing & Communication), Joël Frey (Head of Digital Communication), Dania Vogel (Brand Management), Julius Wiedemann (Digital Marketing Specialist). Responsible at Monami: David Cappellini (overall responsibility), Stefan Erdin (concept, campaign management), Valentin Mattes (production), Nathalie Krebser (creation), Gregory Hedrich (creation, animation), Thierry Kuhn (text), Sammy Molinari (production assistance), Kevin Leiser (coordination).
