Hiltl turns live-stream viewers into chefs - Ruf Lanz promotes the offer
Thanks to live streaming from the Hiltl Academy, anyone can cook Hiltl dishes at home. Ruf Lanz promotes the corona campaign.
According to Guinness World Records, Hiltl in Zurich is the oldest vegetarian restaurant in the world. It was founded in 1898 by Ambrosius Hiltl and is now run by Rolf Hiltl in the fourth generation. Due to the coronavirus crisis, all Hiltl restaurants are currently closed. However, the Vegimetzg, Hiltl's grocery store, is open.
In order to be able to share the passion for vegetarian and vegan cuisine with everyone even in these times, the professional chefs from the Hiltl Academy are coming directly into Swiss kitchens every Thursday via live stream - free of charge. The ingredients are communicated in advance so that everyone can cook along live. And eat as well at home as at Hiltl.
Ruf Lanz is also supporting its long-standing customer in this unusual situation: the message "Hiltl makes you a chef" is staged using cauliflower, garlic and mushrooms, which bear a surprising resemblance to a chef's hat.
The three subjects will be played out primarily on Hiltl's social media channels. Hiltl fans can also find all the detailed information on live streaming there.
Responsible at Hiltl: Rolf Hiltl (overall responsibility), Patrick Becker (Head of Marketing & Communications), Milo Stegmann (Deputy Head of Marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Mario Moosbrugger, Isabelle Hauser (Art Direction), Markus Ruf (Text), Miro Poffa (Consulting).
