Jung von Matt/Limmat makes the Geneva International Motor Show a digital experience
Jung von Matt/Limmat has developed a global communication strategy for the Geneva International Motor Show trade fair. This includes, among other things, a native app and a digital-first campaign that is geared to the needs and interests of users.
From 2020, the Geneva International Motor Show GIMS will have a new key visual - or rather, a lot of them. The key visual changes constantly on the basis of mobility data, which is used in a Unity application programmed especially for the campaign.
This makes it possible to generate both print data and 4K animations from each route. The key visual thus stands for the entire appearance of GIMS: always on the move and influenced by the most important developments in the mobility market.
The whole year GIMS
The new GIMS Native app is the digital and personalizable companion for all visitors to GIMS 2020, providing information about cars and mobility in an international format before, during and after GIMS.
In addition, Discovery Drives will be raffled off in the app and, for the first time, tickets can be purchased via the app, with visitors benefiting from a price advantage over the ticket counter. The app will remain relevant throughout the year due to its own news stream.
Digital Experience
Jung von Matt/Limmat is consistently implementing the digital experience of the GIMS with its global communication strategy. "We are delighted to accompany a legendary Swiss institution like the Geneva International Motor Show in building a digital experience and to help shape its platform of the future," says Ro-man Hirsbrunner, CEO of Jung von Matt/Limmat.
Responsible at Jung von Matt/Limmat: Cansu Sezer, Niko Pelz, Vitali Peters (Art Direction); Frederik Dreier (Text); Dennis Hoffmann, Philipp Siegenthaler, Florence Scherrer (Strategy); Jasmin Jost, Alexander Thöny (Project Management); Britta Hartleb, Jan Rohleder (Digital Project Management); Michel Nellen (PR); Nick Schoberth (Client Direction); Samir Belhsen (UX Designer); Nina Bachmann (Junior Project Management); Vera Riemeier (Executive Project Director); Carsten Jamrow (Executive Creative Director); René Schwarz (Chief Experience Officer); Dennis Lück (Chief Creative Officer); Cyrill Hauser (Chief Client Officer). Responsible at Jung von Matt/impactAndré Heller, Linda Simonetti, Dominik Habermacher (Media). External partners:
Artificial Rome (Implementation APP).
