Switzerland's largest Advent calendar is digital
With 550 hotel rooms, the Campus Sursee is the largest seminar hotel in Switzerland. So it's only logical that Walder,Werber also thinks big when it comes to its Advent calendar.
With a digital and interactive web special that has not 24 doors, but 550 of them. If you are lucky, you will find attractive prizes behind the doors of the online Advent calendar. The campaign is aimed just as much at selected guests of the seminar hotel as at the general public, who have been involved via online and social media channels. Another highlight: At the reception, there's the Advent calendar as a huge 3D installation, where visitors can also try their luck on site. "At our Sursee campus, we always want to surprise and inspire our guests," explains Martin Schmid, marketing manager of the seminar hotel. "And walder,werber has succeeded in doing that with their idea. The start was fantastic and we already had a very big impact with the campaign in the first few days."
Responsible at Campus Sursee Seminar Center: Martin Schmid (Marketing Manager). Responsible at Walder,Werber: Sandro Walder (overall management), Anna Kindlimann, Stefan Moeschlin (creative direction), Manuela Schlumpf (consulting), Benjamin Kocher (digital management), Lea Baldinger (art direction), Flurina Decasper (text), Laurin Waller (programming), Corsin Kessler (production).
