Spina's Civil Voices: One with the lonely and homeless
Every year, the Salvation Army accompanies its Christmas collection campaign with a nationwide poster campaign. This year, the focus is on a homeless man and a granny who are supported and assisted by the Salvation Army.
To show how close affected people and the Salvation Army are, the creative agency Spinas Civil Voices has designed posters that make you look twice. Being one with others is shown by means of a picture puzzle in which 2 people "share" 1 head.
Responsible at the Salvation Army: Philipp Steiner (Head of Marketing & Communications), Christoph Bitter (Head of Marketing), Holger Steffe (Head of Fundraising). Responsible at Spina's Civil Voices: Matthias Freuler and Stephan Huwiler (creation), Soraya Shademan (consulting), Simon Opladen (photography), image editing (Retuschestoller.ch).
