Book, Sit, Work: Walder,Werber launches Spoom for Credit Suisse

Spoom is the new, flexible office offering from Credit Suisse Asset Management. Walder, Werber is responsible for the concept and launch.

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Spoom offers fully furnished offices and project spaces ranging from 11 to 840 square meters with flexible terms starting at one month. In addition, meeting rooms, brainstorm spaces, lounges as "shared spaces" and meeting zones are available for joint use. Spoom is thus aimed at startups and small companies that want to benefit from a top infrastructure at an attractive office flat rate.

Without risk, but with a lot of convenience and fully digital: The workstations can be rented, paid for and also occupied via the booking tool - the smartphone serves as the key. On the other hand, large companies can find flexible space for temporary projects here. A nationwide rollout is planned - the first Spoom location was opened in Zurich North.

Walder,Werber accompanied Spoom from brand positioning, naming and branding to corporate design and targeted print and online campaigns. In mid-October, the first Spoom location was opened with an opening event. The claim "Flexibility for work" is intended to get to the heart of what it's all about. Quite simply and directly. A short commercial will also be released shortly in which Viola Tami explains how working at Spoom works: book online, sit down and get started - plug and work.

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Responsible at Walder,Werber: Sandro Walder (overall direction); Anna Kindlimann, Stefan Moeschlin (creative direction); Stefan Moeschlin, Flurina Decasper (text); Lea Baldinger (art direction); Corsin Kessler, Adrian Gasser (DTP); Marty | Trezzini, Michael Döös (film/animation); Julia Müller (consulting); Gianni Manduci (programming).

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