Digital consultation: Franz&René promotes CallDoc from Groupe Mutuel
Herbstzeit ist Krankenkassen-Wechsel-Zeit. Franz&René hat für Groupe Mutuel in dieser Phase eine Kampagne lanciert, die das Produkt und seinen USP ins Zentrum stellt.
With Groupe Mutuel's CallDoc, medical advice can be obtained via video. However, medical consultations are still largely held in the traditional way. A video consultation is obviously not yet a substitute for the familiar doctor's consultation. To refute this view, the product must be made tangible. In three videos, the campaign shows the familiar one-to-one conversation between doctor and patient. Simple, practical, confidential - as if you were there "live".
The tone of the campaign should be both familiar and friendly and make people smile. CGI-supported subjects should also ensure a high quality of the videos.
CallDoc's diffusion strategy is - like the product - digital: three short videos, 6, 15 and 25 seconds each, and the key visuals are distributed nationally as OLV, online display, native ads and emailing. From November, the medical video consultation will also be shown via DOOH in Swiss train stations. Radio spots and banners will also highlight CallDoc's premiums.
Responsible at Groupe MutuelStephane Andenmatten (Store Manager, Deputy Director); Serge Grand (Head of Advertising & Sponsoring); Jean-Philippe Pignat (Head of Marketing); Novella Bellonia (Head of Digital Marketing). Responsible at Franz&RenéValérie Pecalvel (Strategic Direction); Luciano Gerber (Client Service Direction); Cristina Mollard (Senior Campaign Manager); Jörn Kohlschmidt (Senior PR Manager); Tatiana Python (Manager); Yoann Cosson (Creative Direction); Gianluca Terzini (AD); Aline Windler (Graphic Designer); Sven Jungo (Graphic Designer). Film productionGötz Hudelmaier (Pumpkin Film).
