Spots without products: Polyconsult launches the new Microspot.ch
Microspot.ch has undergone a comprehensive relaunch. The campaign by Polyconsult puts products in focus without showing them.
microspot.ch, previously known as an electronics retailer, has developed into a comprehensive online shopping center for him and her. To this end, the product range has been quintupled within a year - it now also includes numerous non-food items as well as Coop's own brands. In short: microspot.ch has what you're missing.
Polyconsult demonstrates this new product range diversity with 12 short commercials as well as an unusual and independent product staging - namely none at all. Everyday situations are shown in which everything revolves around an invisible product. The message is clear: Are you missing something? We have it.
The short commercials can currently be seen on TV, as YouTube ads and on social media channels. In the fall, they will also be adapted for Meteo sponsorship.
Responsible at Microspot.ch: Martin Koncilja (Head of Marketing), Marion Pfäffli (Head of Media Planning & Campaigns). Responsible at Polyconsult: Caroline Bühler (overall responsibility), Silvio Truffer (creative direction/concept), Raphael Gammenthaler (text/concept), Anja Durret (consulting). Film production: Shining Pictures, Caroline Braun (Producer), Jyri Pasanen (Director). Media Planning: TWmedia.
microspot.ch, previously known as an electronics retailer, has developed into a comprehensive online shopping center for him and her. To this end, the product range has been quintupled within a year - it now also includes numerous non-food items as well as Coop's own brands. In short: microspot.ch has what you're missing.
Polyconsult demonstrates this new product range diversity with 12 short commercials as well as an unusual and independent product staging - namely none at all. Everyday situations are shown in which everything revolves around an invisible product. The message is clear: Are you missing something? We have it.
The short commercials can currently be seen on TV, as YouTube ads and on social media channels. In the fall, they will also be adapted for Meteo sponsorship.
