Jung von Matt/Limmat implements online campaign for Anna's Best
Jung von Matt/Limmat has realized a new online campaign for Anna's Best, which promotes the fresh convenience products of the Migros brand in three short clips.
For the perfect pizza, the perfect ravioli or the perfect fruit juice, it takes a lot of effort - and also time. Something that not many people have at their disposal. With the commercials, Jung von Matt/Limmat wants to show that Anna's Best products offer a good alternative that doesn't require standing in the kitchen for long.
The three spots promote products from the current Anna's Best product range. The films will be shown on the Migros website, Facebook, Instagram and YouTube, among other places, and combined with a competition. Anyone who guesses the correct number of spoons in the spots can win a voucher worth 100 Swiss francs. The spots accompany the long-term main campaign of Anna's Best with the claim "Anna's Best cooks for you," which Jung von Matt/Limmat launched last year.
The main campaign is intended to convey that with the fresh convenience products from Anna's Best, even those who don't have the time or inclination to cook for a long time don't have to do without good nutrition.
Responsible at Migros-Genossenschafts-BundStephanie von Allmen (Brand Management); Christina Gelmi (Campaigning); Anna-Greta Kohli (Digital Platforms); Philipp Bühler (Digital Plat-forms); Christian Keller (Media). Responsible at Jung von Matt/Limmat: Rob Hartmann (Creative Direction); Evelyne Wyss (Text); Matthias Fürst, Vanessa Savi (Art Direction); Hekuran Abdyli (Freelance Art Direction); Tina Bloetjes (Graphic Design); Romana Weber, Pia Chlumetzky (Strategy); Andrea Braschler (Consulting); Nick Schoberth (Client Direction). Responsible at Jung von Matt/servicesJlona Kopf, Bettina Beyeler, Fabrizio Rutishauser, Pepe Kägi (DTP). Responsible at Czar Film: Johannes Schroeder (Director); Sandy Blum (Executive Producer); Philippe Favre (Line Producer); Holger Diener (DoP); Stella Falderbaum (Post Producer); Facundo Sanchez (Editor) Samuel Muff (Grading).
