Friendly Greetings and Monami develop launch campaign for Burger King
Burger King launches the "Älpler Box," a limited-time product offering with typically Swiss ingredients. Freundliche Grüsse and Monami are responsible for the launch campaign.
The fast food chain's limited-time offer consists of burgers with Bündnerfleisch, Rösti Fries and Valser water.
Freundliche Grüsse and Monami were commissioned by Burger King with the communication strategy and campaign, including naming and package design. The "Älpler Box" with the "Alp King Beef" and "Alp King Chicken" is available from July to the end of August - i.e. at the time of the Swiss Federal Wrestling and Alpine Festival.
This momentum also flows into Burger King's campaign. For example, in an online clip, a Burger King restaurant is briefly renamed "Schwinger King. The communicative bracket "Eat like a king" summarizes all elements of the campaign on all relevant online and offline channels.
In addition to posters and in-store promotions, an extensive social media campaign on Instagram and Facebook accompanies the new offer.
Responsible at Friendly regards: Manuela Brunner, Pascal Deville, Samuel Textor (overall responsibility); David Voges, Patrik Biberstein, Yacine Azzouz (text/concept); Alain Aebersold (art direction); Mara Schwegler (graphics); Nadine Mojado (creative production); Jasmine Segginger (consulting). Responsible at Monami: David Cappellini (overall responsibility); Tim Schaerer (project management); Gregory Hedrich, Valentin Mattes (graphics/motion); Jan Koller, Noelia Berberat (conception); Martina Mannhart (performance). External partners: Black Frame (film production); Ansichtsache (lithography).
