Together with Bio Suisse, the three agencies designed a suitable media strategy and implemented digital measures. For this purpose, trilingual sitebar response ads were created with five subjects each - for yogurt, butter, cheese, cream and milk. The ads present the Bio Suisse Knospe dairy products, and the recipient could also take part in a competition.
After clicking on the product that matched the question, the customer could then enter their contact details in the site bar. The main prize was one of eight KitchenAids.
The branding campaign achieved a 100 percent visibility rate and achieved excellent click rates. Targeted values were also exceeded in terms of performance. Numerous addresses and new subscribers were acquired for the Bio Suisse newsletter, which shows that the advertising format is an exciting measure for a strong presence on the web due to the interaction with the user.
Konnex is satisfied: "With TheIndustry, we can constantly develop new ideas and push the further development of advertising formats. The first HTML5 implementations (sitebar ad) with direct interaction in the advertising material were successfully implemented together around 3 years ago. The Bio Suisse campaign was very well suited for such an implementation due to the defined goals. Thanks to the good and professional cooperation with the team of TheIndustry, this format could be further developed. Both the client and all involved are pleased with the good results."
Responsible at Bio Suisse: Sylvia Gysin. Responsible at TheInudstry: Dario Piccinno. Responsible at thjnkAlexander Jaggy (Managing Director Creation); Angela Cristofari (Consulting). Responsible at KonnexPeter Döbeli (co-owner); Esther Widmer (media planning); Kathalin Suppanz (media planning).