KSP develops appearance of the BioRe brand
KSP Krieg Schlupp Partner developed the BioRe brand on behalf of Remei and the BioRe Foundation.
The BioRe mission is to promote organic farming, fair trade and toxic-free textile production. In doing so, the brand does not compromise.
Following the development of the brand design, message hierarchy and imagery, the digital brand platform Biore.ch has now been launched as a first measure.
The promise stands for a responsible purchasing decision that takes into account the ecological and social values in the product. Each of the sustainably produced BioRe products is traceable and customers can find out who produced it and in which region.
In addition to its mission, BioRe's new website draws attention to the problems in the cultivation and industrial production of textiles and shows their respective solutions. In addition, authentic stories from the manufacturing process and news about the brand are told.
In order to make the topic of sustainable fashion as appealing as possible despite all the seriousness, KSP developed the imagery "Showing Style" and implemented it in visuals and videos with Nonophotography.ch. Here, the products of BioRe customers are shown in a uniform look and with a wink.
Responsible at Remei and BioRe FoundationMarion Röttges (Co-CEO Remei); Claudia Keller (Head Communication Remei); Xenia Ritter (Communication & Fundraising BioRe Foundation); Jürg Peritz (President Foundation Board BioRe Foundation). Responsible at KSP: Uwe Schlupp (Creative Direction); Michelle Mancina (Art Direction); Tobias Brunner, Lukas Vigniti, Jelena Germann, Melodi Eken (Web Design & Graphics); Simon Kaserer (Project Management Digital); Nico Kesper (Text); Tiffany Gaggia, Mara Bonnorand, Nina Stebler (Consulting); Daniel Krieg (Overall Responsibility); nonophotography.ch (Photos & Videos).
