Erdmannpeisker simplifies life with Dar-Vida
Dar-Vida launches a new, simple product: Dar-Vida Simply. Erdmannpeisker promotes the launch with a comprehensive campaign.
Sometimes we make life unnecessarily complicated for ourselves: We travel with a thousand things for all eventualities, work out with complicated fitness equipment and there can't be enough for the kids. And so the longing for simplicity is becoming a megatrend. Dar-Vida Simply also wants to meet this trend for more simplicity: The new product is limited to the essentials.
Erdmannpeisker is promoting the new launch of the Dar-Vida Simply product range in three short stories that show how simple life can be. The popular illustration style by Simone Massoni, which has been established for several years, is lovingly brought to life in the short online films. The three stories are aimed at three different target groups, which are addressed directly with targeting in the online channels and on social media. The online campaign will be supplemented with posters, a Switzerland-wide sampling of the new varieties as well as e-boards and e-panels.
Responsible at Hug: Karin Strik (Head of Brand and Product Management Dar-Vida), Mike de Bever (Head of Consumer Marketing), Bruno Winiger (Head of Retail). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Christina Weisser (Art Direction), Laura Fässler (Online Advertising), Selina Helbling (Consulting), Simone Massoni (Illustration), Stefano Meazza (Animation), Mazzive Sound (Sound Design), Tuan Nguyen, Responsive (Landingpage) mediaschneider (Media Planning), Spool (Sampling).
