Valencia implements three measures for Rhäzünser
The Valencia agency was asked to implement three different measures for its client Rhäzünser, both digital and analog.
New appearance of the Rhäzünser website
The first measure is a technical and visual relaunch of the Rhäzünser website, which Valencia realized in cooperation with the subsidiary agency Nueva.
With a "mobile first" approach, the brand identity is now to be reduced and reflected in a responsive way. Parallax effects are used to switch between individual menu items and graphics. The Heinzenberg, which can be seen in the header of the main page, was specially shot for the website. The products can be ordered directly home, as they are connected to the Beer4you.ch online store.
Various advertising materials for "Craft Lemonade
As the first of two new products, Rhäzünser's new lemonade will be promoted through various subjects for wholesalers, restaurants and retailers, which were also developed by Valencia.
Visual for "Rhäzünser Juicy
For the launch of the second new product, Valencia created a visual that was used to design various advertising materials such as flyers, posters and advertisements.
Responsible at FeldschlösschenAndreas Locher (Director Water & Soft Drinks); Claudia Leuenberger (Brand Manager). Responsible at Valencia: Simone Fluri (Creative Director); Mirjam Müller (Consultant); Corinne Winter (Junior Consultant); Sebastian Refardt (Senior Copywriter); Jan Kempen, Daniel Nussbaumer (Art Director); Emanuel Plüss (Head of Polygraphic Department). Responsible at Nueva: Remo Brunner (Managing Director); Frank Matuse, Manuela Zogbaum, Jonas Müller (Frontend).
