Spikelands creates spring campaign for Teleclub
The agency Spikelands (formerly Noise) has launched a Teleclub campaign for the Sport, Series and Movie and Premium packages in German-speaking and French-speaking Switzerland.
After the agency Spikelands already created a spot for Teleclub last year to promote the Sport package, this year they were commissioned to implement the Movie, Series and Premium packages in addition to this package. The challenge was to develop a relevant and recognizable central idea for the various packages and the different target groups. Footage scenes with film and sports stars have recently been dispensed with, and a pair of actors and a flexible headline mechanism are to create recognizability.
The common thread here is inspiration: the effect of the products is dramatized and shows how the full Teleclub program affects everyday life. Thus, the iceberg lettuce becomes a soccer ball while unpacking the groceries, and the ordered pizza is picked up at the front door in skillful agent manner. The two developed spots were produced by Shining Pictures. The pair of actors can also be seen on the static subjects, which are also used in the campaign.
Responsible at Teleclub: Ronald Fiedler (COO); Philip Baenz (Head of Sales); Cindy Stieger (Head of Digital Marketing and Media Planning); Angelina Di Nunzio (Head of Creation); Stephanie Rudin (Project Manager Marketing); Stefan Schumacher (Creation). Responsible at SpikelandsPatrik Leuenberger (project management); Mirco Stadelmann, Priska Bärtschi, Fréderic Keller, Shuwani Okere (creation). Responsible at Shining Pictures: Sophie Toth (Executive Producer/Partner); Pascal Duschletta (Junior Producer). Directed by Marco Lutz. Recording studio: Jingle Jungle. Media planning: Konnex, Marco Berto. Photography: Jonathan Heyer. Image editing: Stephan Riederer.
