Floralp remains irresistible thanks to Leo Burnett

The long-standing Floralp campaign of Leo Burnett Switzerland will be enriched by new subjects this year as well.

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While in recent years Igeli or Grittibänz were the main protagonists, this year the butter trade organisation has returned to the origins of the campaign with Leo Burnett. Nothing but a piece of fine biscuit and Floralp preferred butter let the viewer immediately feel the irresistible taste. The new motifs can now be seen as posters throughout Switzerland.

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Responsible for Floralp: Peter Ryser (Managing Director BO Butter), Martin Rüst (Head of Advertising & Key Account SMP), Xenia Hupp (Project Manager Advertising & Key Account SMP), Caroline Nagiel (AMS Media). Responsible at Leo Burnett Switzerland: Lars Wohlnick (ECD), Martin Stulz (ECD), Barbara Hartmann (Art Direction), Gisela Widmer, Michela Iseli, Lara Cavelti (Consulting). Responsible at Prodigious: Sarida Bossoni, Suzana Kovacevic (Art Buying). Photography: Martina Meier.
   

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