Marti launches cross-media campaign for Subaru
To mark Subaru's 40th anniversary, the Marti agency has launched a cross-media campaign inviting customers to take a test drive.
![subaru_bild_mm_01[1]](https://www.werbewoche.ch/wp-content/uploads/2021/02/2019-05/subaru_bild_mm_01[1].jpg)
As part of the 40th anniversary, the local car community is receiving offers from Subaru via ads as well as online. This is done via HTML5 display ads in several different formats, with different messages, via social media to various online newsletters that link to a specially designed and landing page.
Landing page visitors are matched via a partner database, which enables re-targeting via physical mail. This means that users who leave Subaru's landing page and have not registered for a test drive will receive a prompting postcard in their mailbox.
"With this campaign, we are combining re-targeting with offline for the first time. An exciting experiment and at the same time a promising step into the future of cross-media marketing," says Gregor Bednarski, Head of Digital at Marti.
Responsible at SUBARU SwitzerlandWerner Bärtschi; Marco Wenger. Responsible at MartiPeter Marti; Gregor Bednarski; Christian Siegrist; René Schoedon.
