Ecumenical campaign 2019: Movement for a more just world
People run together until the image of a strong woman emerges. With this animated film, the two aid organizations of the national churches Bread for All and Fastenopfer are calling on people in Switzerland during Lent to empower women and thus contribute to a more just world. The campaign was created by Spinas Civil Voices.
TV commercials, digital out-of-home and online advertising - for example, programmatic ads - support the appeal for donations in mailboxes in the second year of the campaign. The landing page features the inspiring stories of 50 strong women - 50 because the two aid organizations are celebrating the 50th anniversary of their joint collaboration.
Responsible at Bread for All / Fastenopfer: Elke Fassbender (Head of Fundraising and Marketing), Matthias Dörnenburg (Co-Head of Communications, Head of Communications and Campagining), Mischa von Arb (Campaign Coordinator Bread for All and Fastenopfer). Responsible at Spina's Civil Voices: Lorenz Spinas (creative direction), Andrea Reinhardt (art direction, concept), Susi Kammergruber (text, concept), Meike Sprankel (online strategy and consulting). Responsible at Fluxif: Fabian Scheffold (Producer), Filip Frisk (3D-Artist), Achille Lietha (Compositing, Grading).
