Dieter Meier has more time thanks to direct flight to Buenos Aires
Thjnk Zurich creates a spot series with Argentina aficionado and Yello star Meier for Edelweiss' new non-stop Zurich - Buenos Aires flight.
Edelweiss flies to Buenos Aires for the first time. For the first time since Aerolineas Argentinas ceased operations in 2005, the Zurich - Buenos Aires route will again be flown non-stop. With this innovation, Edelweiss is expanding its long-haul network to South America and is now flying twice a week to the Argentine metropolis.
The maiden flight took place on November 7. On board the Airbus A340 was entrepreneur, Yello star and Argentina connoisseur Dieter Meier and a crew from Thjnk Zurich for very special filming. For many Buenos Aires lovers, the non-stop flight to Buenos Aires is a great time-saver. In six spots, Dieter Meier is shown on his estate Estancia Ojo de Agua, taking a wonderful amount of time for everything: Mooing with his cattle, playing chess against no one less than himself, or tuning his guitars while a polo horse watches him. "The days are self-directed and often wonderfully boring. A lot of what I produce as a so-called artist comes out of this wonderful boredom," says Dieter Meier. There's no better way to sum up the benefit of time.
The films are used on YouTube, Facebook and Instagram.
Responsible at Edelweiss: Bernd Bauer (Chief Executive Officer), Marco Brütsch (Head of Brand Management & Marketing Communications), Corinne Römer (Senior Manager Marketing, Partnerships & Events), Monika Blaser (Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Pablo Schencke (Creative Direction), Lukas Frischknecht, Coco Hess (Art Direction), Andrea Bison (GF Consulting), Angela Cristofari (Project Management), Gordon Nemitz (GF Strategy). Responsible at Ferris Bühler: Ferris Bühler (Lead Consulting), Larissa Eichin (Consultant). Responsible at Plan B Film: Chris Niemeyer (director), Jessica Sonderegger (producer), HC Vogel (managing director/producer), Simone Bosshart (production manager), Santi Guzman (camera), Gion-Reto Killias (editing), UKO (sound design). Responsible at Mediaschneider: Stefanie Mayr (Senior Consultant), Arina Jakupi (Junior Media Consultant)
