CR Basel communicates crystal clear for the BFU
CR Basel has created a new campaign on the subject of drinking and driving for the Swiss Council for Accident Prevention.
While in previous years various faces with a double gaze boldly drew attention to the dangers of drinking and driving, mobile Switzerland now encounters two new campaign subjects, again created by CR Basel, from the BFU - Swiss Council for Accident Prevention and the police: An empty wine or beer glass slipped over a car key symbolizes the crystal-clear message "If you drink, you don't drive". The key visual with an unmistakable instruction for action is used as a poster, postcard, in the cinema and on social media. In addition, the police will hand out ice scrapers with the same visuals as gadgets during checks. Radio sponsorship will be used to get the message across to listeners.
Responsible at the AAIB: Peter Matthys (Head of Campaigns), Claudia Bucher (Campaign Manager). Responsible at CR Basel: Gabriel Heuberger (CD), Daniel Roth (AD), Joëlle New, Thomas Fux (consulting).
